Press-ready execs, before the moment comes.
Half-day media training for B2B tech execs. Built on twenty years coaching execs at Cloudflare, Salesforce, and LinkedIn.
Half-day media training for B2B tech execs. Built on twenty years coaching execs at Cloudflare, Salesforce, and LinkedIn.
Drawn from comms leadership at
The problem
The world is getting faster. Reporters and producers are working to increasingly short deadlines. The window of opportunity to get your exec on the phone or into the studio is smaller and smaller. You don't have the luxury of a full media training session before the reporter needs their soundbites.
At the same time, your executive has a limited amount of time for media interviews. You need the moments to land the message, have the impact, and, most importantly, not go off the rails.
Your exec needs to be press-ready before the moment arrives.
The best execs keep their media training skills fresh. They sharpen their talking points and practice the toughest questions before they see the red light on the TV camera.
The Solution
Press Ready is a media training program for Bay Area executives. The coaching is based on 20+ years of experience media training leaders from some of the world's most successful companies, including LinkedIn, Salesforce, and Cloudflare.
One carefully structured half-day session will equip your executive with the tools to handle any media engagement, from pre-planned recorded broadcast interviews to an ad-hoc press meet-and-greet at an industry event.
How it works
We'll review any existing messaging you have. Proof points, customer success stories, company milestones, important news moments coming up. This is your chance to flag tough questions you anticipate, your executive's level of experience and confidence, their personality and quirks. I use it to tailor the session to your business.
We'll cover the fundamentals of media engagements, including preparation, setting clear objectives, and fostering long-term relationships. Then we'll run two to three live practice interviews on camera. In between, we review what worked and where to sharpen the message or delivery. The session closes with a debrief and recap of main points.
We debrief on how to operationalize what came out of the session. You receive a one-page reference document tailored to your spokesperson, built to be re-read in five minutes before any press engagement. For six months after the session, I'm available for ad-hoc interview prep at no additional charge.
Cadence and pricing
$5,500
Most clients run this once a year. Some run it twice, to keep execs up to speed on the latest messaging, or to sharpen delivery ahead of key milestones, announcements, or after onboarding a senior hire.
$1,500–$2,500
Booked when a specific moment is on the calendar: a major interview, an industry event, or retraining on updated messaging. Builds on the existing baseline rather than starting from scratch.
Multi-executive engagements (founding team, leadership team) are priced based on scope and number of spokespeople. Get in touch to discuss.
Who this is for
Not sure if this is for you? Get in touch for a free consultation. If it's not a fit, I'm happy to make introductions to relevant peers that are better placed to help you.
About
Richard George has spent 20 years advising senior executives around the world on effective communications. In that time he's worked with founders and CEOs at companies including LinkedIn, Salesforce, and Cloudflare, guiding them through profile features, product launches, M&A, crises, and press cycles that defined their companies.
Richard's media training and spokesperson coaching has helped C-level execs deliver effective messaging and secure media coverage in a diverse range of media outlets, including The New York Times, The Wall Street Journal, Forbes, The Economist, CNBC, and Bloomberg.
Coverage secured in
Currently taking 2–3 new clients per quarter. All engagements are NDA-by-default; clients are never named publicly without permission.
Next step
If you have a specific moment coming up, or you'd just like to talk through whether Press Ready makes sense for your team, book 30 minutes or send a note.